For many small companies, a news release is one of the best ways to generate media coverage as part of their public relations strategy. Let’s look at four different types of SEO strategies that you can implement. Look at the top 10 and identify the competitors that seem most relevant to your business. In many cases a 500 word release is “just right” because it ensures you get to. No one is going to arrest you. PR Web is a tool owned by Cision, a PR and earned media software company. Step #10: Fix Broken Links. SEO, SEO Tools. Title: Explain the acquisition announcement and identify the companies involved. Establishing your credibility is one of the goals of a boilerplate. Owned media: Any type of content your brand creates and controls. 4. It includes all of the sections we talked about previously and where they belong,. . Headline: Search engines rely heavily on page titles to determine visibility, and your press release's headline is its page title. Our media database of 1. Use it to build backlinks and increase your organic traffic from Google. The first lesson most journalists learn about news reporting is to cover the five W’s: who, what, where, when and why. While you definitely should make the first instance or two of your keywords a link, don’t go overboard. They are sometimes used as merchandising tools to promote a brand or. Business Wire’s experience, one-on-one guidance, and superior media targeting help you reach your audiences and generate results. To that end, here are six of the best SEO examples to inspire your own online marketing! 1. Keep the headline between 65 and 80 characters long and use easy to understand language. Be sure to pay attention to your language and sentence structure. This shows search engines like Google that you hold expertise and authority in your business’s niche. . There are also additional add-on costs for features like “SEO Super Boost” or translation into different languages. Also include URLs and social media handles for your business. Include quotes. Press releases should be created any time an organization wants media attention for a major event. Learn How to Write a Press Release in 6 Steps (+ Template & Tips) Free Press Release Template. Keywords are one of the most essential components of SEO. Press release distribution Improves SEO: Press releases distributed online can positively impact your search engine rankings and overall SEO efforts. However, many people don’t know how to write a compelling press. I would definitely put them on your own site as well and have a few keyword rich links back to the areas you want to push on your site. Write for the Audience. But it will not. Here’s everything you need to know about. When it comes to a press release in fashion, highlight why this announcement is relevant. eReleases. If you're writing a blog for a business, those stats make blog SEO a pretty big deal. Restructuring the company. Find a newsworthy angle, 2. Identify Your Angle. Some sites delete them after 90-180 days. See the example below from Dunkin’s Donut: Now, as you must have observed the heading above shows the following SEO PR for users, journalists, and even search engines to easily analyze the data. General news PRs are the most common type of PR. 3 Include clear intent. About [Insert Name of Organization] – Add a paragraph about the firm. eReleases. Learning how to write a press release is both art and science. A Few Points To Keep In Mind. Visuals and multimedia. Then begin writing the release body. Here’s the template I recommend using for your press release: With that, here are the steps to writing an effective press release: Step #1: Do Something Newsworthy. Zendesk creates an interactive experience for their press kit. End with your boilerplate. But, they don’t even have a website. If you are looking for a way to strengthen your SEO strategy, writing press releases is one of the best ways for doing so—but only if you use them correctly. Examples could be successful funding rounds, new management in the company or the use of a new technology program to aid customers. First paragraph: Address the 5 Ws within the paragraph to capture the reader’s attention. Introduce essential information, 5. Press release distribution platform operating at the more affordable end of the market. In the SEO world, press releases are often considered fleeting things. 10 Press Release Examples 1. Rebrand Press Release Examples. How To Monitor Prospects and Backlinks with Semrush. How to use press releases for link building. The press release promotes the idea of helping people get rid of their ex-partners’ belongings. 5 Include correct keywords in your press release. If your press release is truly newsworthy, readers will want to discover more details. Product Releases. Logo: To increase branding and impact, your. by Michelle Garrett on Mar 16, 2023 3:27:00 PM . 00) offers 50 press releases, plus 10 releases free. Companies rebrand all the. Based on our criteria, here are the best press release writing services for small businesses: Best overall for media-expert writing and editing: eReleases. That starts with. Craft an appealing press release headline, 3. Create a Landing Page for Your Survey Data. Start your 3-day free trial today! 1. . Craft a Relevant, Attention-grabbing Headline. Start your 3-day free trial today! 1. Send your news out to various high-quality media channels worldwide, from print and TV to social media, and target distribution by industry or location, all in just a few hours. Introduce essential information, 5. Whether you’re announcing your company’s expansion or handling a PR crisis, press releases remain an effective way to steer the narrative around your brand. If you have breaking news that’s time-sensitive, you can send out a breaking news release. Use the inverted pyramid structure so that both your human readers and the search engines know what your story is about right away. • Briefly describe your company in a boilerplate, which is found at the bottom of your press release. But use this format to stay on the right track: The title and subtitle. Sue Small of Bella Public Relations suggests keeping a press release to one page. Using too many links makes the press release seem spammy and gives search engines a reason to penalize or block it from SERPs. Issuewire is one of the top paid press release distribution sites with limited distribution for free pr. Press release examples. While crafting your headline, make it brief, clear and straight to the point. It has been our experience that online. 1. Start with a dateline that mentions the city, state, and date of the press release. Format the press release properly, proofread for errors, and distribute it to relevant media outlets. Marketers know that visuals boost engagement, and press releases are no exception. The common ground is that they both improve SEO and online visibility by earning backlinks from. Like a news story, a press release should be written in the third person. Expand on Artworks and Themes. Proofread before publishing. Making It Promotional. Claim your company’s space as a newsmaker and key player. Mess it up and your email goes straight to their trash folder. Examples of Actual Press Releases. Apple. 1. An alternative is to put the date at the top of the release. Click on the ‘Link Building Tool’ feature below. 11. A contractor who is still in the process of building a client base may price their press release writing services more competitively. This is one of those things that's only obvious if you've worked in content creation, but keywords matter. Ace this and you have a shot at getting good media coverage. Revolv3 is a fintech company. Product Releases. Here are some tips for writing an effective press release: • Put a focus on action verbs and benefits. Costs will vary based on experience—but generally speaking, expect to pay anywhere from $500 to $2,500 for 300-400 words, which is around how long a press release should be. Sub-headline:For just $19 per press release via Silver, you can have your company's press release distributed to 25+ media sites, all the. A headline: It should be brief and "catchy" in order to. For example, Stream, an app API company, shared a press release for their new developer feature updates. Rule No. Create a draft. PRESS RELEASE: Create a press release for your library or institution. In its guide to writing a great press release (linked to earlier), Cision offers the following tips and more: Keep headlines and subheadlines brief and shareable —. It clearly states what the news is all about (new service launch), mentions the USP, mission, and vision behind it. Our preference is PRWeb for their high domain authority, (they’re all in the 90+ range) and their approachable pricing. Even if you're blogging just for fun, SEO can help you boost your. Press release examples for new product. Some companies need recurring content projects each month and prefer to have content writers on retainer, e. 12: Enhance Your Release with SEO and Pictures. InnoGames. A press release headline is typically placed below the logo, contact details, and dateline at the top of the document. On-Page - Helpful website content and thoughtful keyword usage are the main cornerstones of on-page SEO. Cheapest press release writers: Fiverr. Step 3: Decide on the length of your cycle. The definition of an embargoed press release is a news release, announcement or media alert which is shared with the media prior to its publication. 1. Here are the six types of press releases. Having a look at some press release examples can help you craft yours. Using high-quality images and videos to accompany your press release is a great way to increase visibility. For example, if it’s regarding the launch of a new collection, maybe explain that you’ve used sustainable materials or that proceeds are supporting a cause. SEO enhancements. Post to your website and social media channels to help with SEO;. Step #4: Write Your Press Release Lead. Since press releases should be kept between 400-600 words, this means 2-3 links of anchor text for the entire press release. Communicate the "5 W's" (and the H) clearly. Press releases should be created any time an organization wants media attention for a major event. g. Her main specialties are content writing. Body – Discuss your announcement and include quotes to support the story. Additional press release examples. At a glance, it’s not difficult to see why they fall by the wayside in modern internet marketing and SEO campaigns; there are so many ways to boost your brand. These basic pieces of information make up the core of. The only time it is acceptable to diverge from this golden rule is when you include a quote. They can also be used to shape the narrative when a company or organization is facing scrutiny. Best artificial intelligence (AI)-driven service: Marketers Media. . Avoid unnecessarily long sentences and find the quickest way to communicate your message. Generally these press releases will be sent to a journalist or media publication. Provide supporting information and context, 6. Products. 47 Best Online Business Directories for SEO Listings. Typically, we use numerous names for a press release, i. Press release examples : announce a partnership. Linking News is widely regarded as the best press release distribution site thanks to its vast network that includes more than 330,000 publications, 900,000 journalists, and over 90 million social media influencers. End with your boilerplate. Insert one or two quotes from your top official, spokesperson or key stakeholders in your company as the second or third paragraph in the press release for a product. One of the most common press releases many businesses write is an announcement of a new hire, usually in a regional or overall power position, like a regional director or someone for the executive board. Make a few notes on how they write – the techniques and the style they use. The very first press release was sent in 1906 to describe a train wreck that killed 50 people in Atlantic City. 1. It contains updates on the company’s products, projects, services, organization structure, partnerships, and more. Start Lead Paragraph with Location & Date. Step 3: Under the ‘SEO’ tab, locate the ‘Link Building’ section. Read the latest news releases, global press releases, PR advices, SEO tips. 2. Every journalist that reads a press release expects to find the boilerplate in the same place. , press statement, media release, and news release. Great for higher word count announcements: Send2Press. Get Straight to the Point. For others, distributing a press release is a consistent. Make it unique: Focus on creating unique content. 8. The tone is professional and straightforward in reflection of the Nike brand, but you should adopt. Annual subscriptions: Professional – $317/mo ($3,804/year) – two monthly Premium press releases + 10% discount on other services. Because organic search is the top method via which people discover and access online content. The first step is to choose your keywords carefully. All press releases are 100% SEO and come with a 100% client satisfaction pledge. Press release SEO can be achieved by following simple guidelines like writing engaging content and sending your releases to credible sources and platforms. Your contact information. Press Release: News that is sent out or released by the company making the news. 5. Work from most important to least important and keep the information brief. Scroll to the bottom to find 10 excellent examples of press releases. Format the press release properly, proofread for errors, and distribute it to relevant media outlets. Feb. [With Example Queries + Cheat Sheet] 16. Include a relevant image, chart, or screenshot. 2. 11. Make sure to tag relevant profiles, including award organizers and partners. Year Founded: 1954. Include a strong lede. New hire press release examples. Consumers aren’t waiting for the daily newspaper anymore to get their news. However, press releases may be the exception. Note: We've included missing or non-optimized meta descriptions in our blog post about the most common technical SEO issues. 2. Linking News is widely regarded as the best press release distribution site thanks to its vast network that includes more than 330,000 publications, 900,000 journalists, and over 90 million social media influencers. Affordable SEO services, Google Business optimization, link building, press releases, and digital branding solutions. For example, imagine you’re a florist in a small town. Simplifying this definition of press release gives four key phrases. 2. Yoast SEO for WordPress Get the #1 WordPress SEO plugin; Yoast SEO for Shopify Get the SEO app for your online store; Other WordPress plugins Optimize every aspect of your site; Features overview What Yoast SEO for WordPress can do; Yoast SEO Premium Get extra tools to make SEO easy View Yoast SEO for. Whether you’re launching a new product, announcing an upcoming event, or sharing an award your company recently received, you’ll want the story to reach a wide audience and promote brand awareness. Press release distribution is a technique of circulating your business press releases to publishers, members of the press, and journalists. End with your boilerplate. More information. 7 Bold the important phrases, quotes, and statistics. More importantly, they can be extremely effective when optimized correctly for news wires, readers and search engines. Usually, it. Add a few keywords that make sense to help your. Each site that picks up your press release creates a new citation, which is a major ranking factor for local SEO. Bain & Company Launches NPS Prism, A New Business To Help Companies Create Game-Changing Customer Experiences. The title is straight to the point, the paragraphs are informative but concise, and the boilerplate accurately explains the Nike brand. It literally puts the “public” back into public relations by enabling PR professionals to manage communications directly to the public as well as indirectly through the press. Step #14: Flatten Your. Choose a perspective that will matter to your target audience (e. Web $99. EIN Presswire. Ultimately, the purpose of a Press Release is to create the necessary context for members of the media to expound upon – and hopefully, tell the story you want. 1. HostScore. Here’s what Semrush’s boilerplate looks like: Once your press release is done, add the end notation “###. 1. Your subject line is the most important part of your press release email. You should treat press releases the same as other types of content writing — highly valuable content written. Keywords and phrases let you get the gist of. Respona is an all-in-one link building tool. PR Newswire custom national newswire distribution. Header. Also called PR releases or news releases, they’re typically written by an organization’s PR or corporate communications team, or by a PR agency representing them. Highlight the “5 Ws”. Use Backlinks. PRESS RELEASE PACKAGE. Integrate the five “Ws” and one “H” in the first 1-2 paragraphs. Website Launch Announcement Examples . Story: Stories create engagement and improve the likelihood your audience will remember your news. They were relatively easy to create, plentiful, cheap, and yet they packed a powerful boost to your domain authority when you submitted and published one. Initiative announcement: New internal or external projects that impact the company’s community would be appropriate for a press release. 3) Optimize the first 250 words. Copy/paste this new hire press release to create a new employee announcement for your organization. Quality, not quantity. 56% of surveyed consumers have made a purchase from a company after reading their blog and 10% of marketers who use blogging say it generates the biggest return on investment. Become Famous In Your Market – Consistent visibility in the news will make your business famous. Keywords can play a vital role in getting your press release found by the users who are looking for similar. For example, you can commit to an annual subscription of $4,000 for unlimited press releases, or you can opt for a much more affordable rate of $250 per individual press release. Not Sharing News In The Context Of The Broader Marketplace. PRNewswire is one of the best and oldest press release distribution networks. SiteTrail: Best Overall Value and SEO Services. Press Release Examples and Guideline. 2. To create your draft for a press release, write all your main points and sort them into the template. Visuals and multimedia. 3. Write a headline that grabs attention. Write a headline that grabs attention. products/services. Some press releases may require written content or authorization from a company or individual. 5. Here’s an example: Example of a press release template geared towards the gaming community. The elements that go into developing a successful press release are extensive, but not every business manager or marketer is aware of them. Press Release SEO: The Value of It to Search Engine Optimization. These mark the closing of the new hire press release so the reporter will know that there are no. Press releases chock-full of newsworthy, captivating information (and a catchy title) serve your business well. , readers, journalists). At a glance, It should provide an insight into the critical points of the press release. Marathon Brewing Releases Signature Beer, 26. Craft an appealing press release headline, 3. There are dozens of press release tools you can use to write a headline and format the press release. company boilerplate. Photos courtesy of the individual members. Let's go. 2. It should be properly aligned in the top left corner of the press release. The humble press release is an announcement, official business statement, or news story. SEO press releases are more than plugging in keywords and talking about your company. Begin the lead paragraph with the location and date to establish the context of your news. A business acquisition press release is a brief public announcement by a company to introduce the acquisition of another business entity to the market. The location of your press release should be the city you are based in. Implementing press release SEO makes it more likely for your story to get views online through organic search by both the public and the media. Show that new building, that handsome team, the revolutionary products! Also, be sure to include your company logo in a high-resolution format. [company/brand name] announces [product/service name] This press release is boring and will be considered spammy because it simply uses hyperbole to shamelessly promote a company’s product or service. Microsoft PR for Acquisition: In this example, Microsoft announces its acquisition of Activision with a Press Release. Think like a journalist: Answer the 5 W’s. Add keywords and supporting keywords. 5. more. WebFX writes online SEO press releases as news stories that include your company’s information as part of an important current news issue. If SEO is important for your press release ( and it should be ), consider that Google cuts off a page title (aka your press release headline) after 70 characters. Create A 360-Degree Approach. This sample press release example from Nike shows how to professionally announce the hiring of a new employee. A press release is just a method for ensuring that the information you wish to communicate is accurate and available. * Two days after publication a Business Wire marketing representative contacted me to say the first 400 words of a press release costs $830. 6 PRs Save 25%. The selected quotes should emphasize the core of the announcement. Try limiting your press release to 5 paragraphs. Headline. 4 Optimize the first 250 words. Include these words as focal points in the headline of the press release. Subscribe to newsletters Subscribe. The press release should explain the details of the partnership, including the names of the companies involved,. A rebranding press release is a type of release written when a company is about to announce any change in their brand outlook. Members share some of the biggest mistakes they've seen companies make when issuing press releases. Tip 5: Insert quotes. Take advantage of keywords within your PR. On-Page SEO. Try limiting your press release to 5 paragraphs. Best Press Release Distributor For Small Business. You can (and should) include high-quality media assets for press release distribution. uk. Place the following information at the top of the page on letterhead:; PRESS RELEASE. New Hire Press Release – Copy/Paste This Format and Example Copy/paste this new hire press release to create a new employee announcement for your organization to get more exposure and credibility. Letterhead – Use the letterhead of your company or client you are representing. This is known as the inverted pyramid, and the purpose of this writing structure is to allow people to get all of the important information from a press release at first glance. , 1-inch top, bottom, left, and right margins). According to Cision data, 42% of respondents rank press releases as the most trustworthy type of content, ahead of spokespeople (29%) and company websites (21%). In most cases, an. Number of Employees: 5,100 (Cision, incl. A link to your website. ”. To make writing your press release’s boilerplate easier, follow the instructions here and check out some excellent examples for inspiration. From high-profile clients to start-ups, we count on EIN Presswire to spread their message through their network of media outlets. While there’s no such thing as the “perfect” press release, your team can get closer to the mark by avoiding common errors. The first is the SEO enhancement feature. Great for higher word count announcements: Send2Press. Start with an attention-grabbing title You want people to write or tweet about your announcement to generate press and buzz for your business. For example, if your press release is about your recent funding round, make sure to include keywords such as "Series B", "raised", "secured", and "funding" in the title, headings, and press. Include a Dateline. Download PDF. If you create an eloquent, unique, and attention-grabbling press release, you can generate internet marketing gold in its indirect value. Press Release Template. These mark the closing of the new hire press release so the reporter will know that there are no. It’s bland information, but it’s useful for the people most interested in it. 10 Press Release Examples 1. Make note of the centered ending characters “###”. Note: not all your direct business competitors will be your SEO competitors. obal press release distribution site with exclusive press release distribution network that includes top social media, Web3 platforms and premium news sites. Here’s an example of a press release first paragraph formatted properly: Note that the example puts both the business’s location and date in the first sentence. But remember your purpose for writing is to update your audience with relevant and current news. Here are six steps that can help you create an effective press release: 1. Call 800-710-5535. 2. Cover the basics.